Sport und Freizeit

outdoor Mediadaten

outdoor is the leading german language hiking publication, and the perfect magazine for all those that enjoy spending time out in in the beauty of nature. Whether it be for a short jaunt, or a great adventure, outdoor provides brilliant tour reports and tips.
outdoor

outdoor

Publication:
monthly
Founded in:
1988
Copy-Price:
5,30 EUR
Number of copies:
-
Copies sold:
34.335 (IVW IV/2016)
Chief-Editor:
Olaf Beck 
Division-Head:
Henry Allgaier 
Distribution:
Astrid Schülke 
Advertising:
Kirsten Brodersen 
Internet:
outdoor
Contact:
Editorial-Contact | Publishers-Contact

outdoor is the perfect magazine for everyone who enjoys being active outdoors in nature. From quick weekend getaways to full-scale adventures, from short hikes to extended adventure holidays. outdoor is in tune with the current popular trend towards a nature-conscious, active lifestyle and reveals how much there is to do out in nature, even right on one’s doorstep: canoeing at the seaside, cycling in low mountain ranges, hiking from one alpine hut to the next, high ropes courses in the woods or the peaks of pleasure in the mountains – outdoor portrays all facets and presents the world’s most beautiful destinations nearby and far off. In short: outdoor gives a wealth of tips on active recreation and what to do at weekends close to home, at the same time as stirring wanderlust and a thirst for adventure.

outdoor also tells you everything you need to know about the right outdoors equipment – from hiking boots to camping gear. This expertise, plus the valuable tips on nutrition and health as well as on having fun in the open with friends and family, makes outdoor the big generalist in its segment.


outdoor Motor Presse Shop

outdoor-magazin.com

outdoor-magazin.com

Page Impressions:
31.119.831*
Visits:
4.623.011*
Unique User:
-
Chief-Editor:
Mario Steinheil (Leiter Digitale Medien)
Division-Head:
Henry Allgaier
Online-Marketing:
Ströer Media
Internet
outdoor

* The number refers to the website "Outdoor Channel" (source: IVW 11/2016), outdoor-magazin.com is a part of this website.

Whether hike, ski tour, via ferrata or canoe trip – outdoor-magazin.com supplies outdoor fans useful tests and tips on equipment, tour planning and medical issues, as well as presenting the most beautiful destinations in fascinating imagery and videos.

outdoor know-how app

outdoor know-how app

The outdoor know-how app provides a comprehensive compendium for hikers and outdoors enthusiasts – with many useful tips and tricks about all aspects of hiking, mountaineering, trekking and camping. In numerous carefully illustrated instructions and with many additional tips, outdoor magazine’s experts explain how to be comfortable and safe while having a lot of fun enjoying nature. For example, topics covered include proper use of hiking staves, finding a camp site, the proper way to pitch a tent, fire making, igloo construction, winter tent camping, what actions to take in a thunderstorm, distress signals, compass and orienteering, raft building, traversing snowfields and fording streams.

In addition, the app explains proper use, maintenance, and repair of outdoor clothing and gear.

outdoor - Gear of the Year

outdoor - Gear of the Year

Participants of the survey “Gear of the Year“  are the die-hard readers of outdoor, a group of people with a deep knowledge of all things related to equipment and outdoor pursuits. The fact that their own personal experience plays a large part in their judgement process makes this survey particularly valuable. This measurement of general opinion is an early indicator for new trends and developments, it seems our readers have a sixth sense when it comes to new market trends! They play an active part in their respective fields of interest, and as a result are a true asset to the survey.

The poll has been run for the last 7 years, following the same rules and assessment criteria, to provide useful and comparable brand profiles. The consistency of the assessment criteria allows the identification of long term trends, and provides a unique insight into the development of the values and preferences of a truly representative audience.


SKITOUREN-SPECIAL/SkiTOUR

SKITOUREN-SPECIAL/SkiTOUR

Publication:
-
Founded in:
-
Copy-Price:
4,90 EUR
Number of copies:
130.000
Copies sold:
-
Chief-Editor:
Olaf Beck 
Division-Head:
Henry Allgaier 
Distribution:
Astrid Schülke 
Advertising:
Kirsten Brodersen 
Contact:
Editorial-Contact | Publishers-Contact

The SKI TOURING SPECIAL 2015/2016 will be distributed as a loose supplement in outdoor, planetSNOW and klettern and reaches large numbers of high-affinity readers who approach the topic of ski touring from a variety of different angles.

Take the dedicated skiers who read planetSNOW, for instance: they're always on the lookout for new challenges and facts to recreation on snow, so touring is understandably very popular with them. There are also increasing numbers of outdoor readers who are discovering an enthusiasm for ski-touring. But people with an alpine skiing background in particular are swelling the ranks of th touring community. A logical development, really, given that more skiers are discovering how the thrill of the downhill run can be boosted even further with a short climb beyond the end of the lifts.

The third group of mountain enthusiasts are those that climb them. climbers are driven by the same ambition as the touring skiers: to reach the summit under their own strength and wll away from the masses. This is why we also include the Special in our magazine klettern, thereby opening up an even wider circle of potential coustomers for you.


outdoor FAMILY

outdoor FAMILY

Publication:
twice a year
Founded in:
-
Copy-Price:
4,50 EUR
Number of copies:
42.000
Copies sold:
-
Chief-Editor:
Olaf Beck 
Division-Head:
Henry Allgaier 
Distribution:
Astrid Schülke 
Advertising:
Kirsten Brodersen 
Internet:
outdoor
Contact:
Editorial-Contact | Publishers-Contact
Is there anything more exciting for children than discovering the wonders of nature and experiencing one mini-adventure after the other? outdoor-FAMILY focuses on all the things you can do with the kids in your leisure time and in the holidays, and which give the whole family a great time together. This is the magazine for all recreationally active parents.

The innovative concept is rounded off with first-rate, practical recommendations for children's gear, plus tests of accessories and abundant service tips: how big should you buy children's hiking boots? What features should a good child carrier have? outdoor-FAMILY answers all your questions to do with having fun with kids outdoors.

The autumn/winter issue 2015 is fully integrated in the parent magazine outdoor in issue 10/2015.


outdoor Motor Presse Shop

outdoor Reise-Special

outdoor Reise-Special

Publication:
twice a year
Founded in:
-
Copy-Price:
6,50 EUR
Number of copies:
35.000
Copies sold:
-
Chief-Editor:
Olaf Beck 
Division-Head:
Henry Allgaier 
Distribution:
Astrid Schülke 
Advertising:
Kirsten Brodersen 
Internet:
outdoor
Contact:
Editorial-Contact | Publishers-Contact

The outdoor TOURING-SPECIALS in 2016 feature enthralling focus topics. Counsulted intensively by readers for general advice and when planning tours, the outdoor TOURING-SPECIALS are long-lasting advertising vehicles that are frequently also archived for later reference.

SPRING-Special
The outdoor SPRING-Special is scheduled for March 2016. With enthralling photos, the experienced outdoor editors present the most beautiful activities and dream holidays. The special is rounded off with practical tips on travel, planning and the rigth outdoor gear.

AUTUMN-Special
The oudoor AUTUMN-SPECIAL  hits the shelves in mid-August. Here the outdoor editors' travel team presents the most beautiful hiking season of the year. Indian Summer in the low mountain ranges, white-powdered Alpine peaks against steel-blue skies and an abundance of fantastic trails. The outdoor AUTUMN-SPECIAL whets readers' appetites to discover nature from its most beautiful angle.


outdoor Motor Presse Shop