It started with an unreserved passion for cars. The print classic published every second Thursday has meanwhile evolved to become a diverse and multimedia brand over the past 70 years or so.
Be amazed, immerse yourself, discover, relax, dream and find out: these are the guiding ideas under which AUTO MOTOR UND SPORT stands for a passion for automobiles, a spirit of discovery as well as independent and unique automobile journalism. The original magazine entitled “Das Auto” laid the foundations for this special-interest media company in 1946. Thanks to its long and unique history, AUTO MOTOR UND SPORT is Germany's most traditional automobile magazine and the flagship of Motor Presse Stuttgart.
Well-researched background reports, as-yet undisclosed insights into the plans of the automobile manufacturers, the latest trends and competent motorsport reporting are part and parcel of the wide-ranging repertoire. With its extensive test competence, the editors research and assess the performance of various cars down to the very last detail. Offering service tips, surprising articles or innovative traffic and environmental issues, AUTO MOTOR UND SPORT always looks far beyond the garden gate. The editing board employs leading journalists on the topic of “Future mobility” who are preoccupied with electro-mobility and autonomous driving in particular.
Thanks to its high level of competence, this future topic is not only firmly anchored in the print and digital editions but also at the annual AUTO MOTOR UND SPORT conference on the latest mobility issues and at the i-Mobility trade fair. This is supplemented by the renowned “BEST CARS” reader survey as a traditional element. Respected by management boards in the automobile and automotive industry and in its capacity as one of the world's largest barometers of public opinion and image, “BEST CARS” delivers unique and internationally comparable consumer insights into the world of automobile brands and values.