FUEL is a motorcycle magazine, but new, refreshing and different. It focuses on the close relationship between man and his machine. Terms such as urban, handmade and style can be found in practically all articles, all of which also concern relaxing motorcycling and taking pleasure in the moment. Four times a year, FUEL presents extraordinary photo productions, unusual ideas and entertaining texts on the topic of motorcycling, whereby FUEL is not solely devoted to motorcycling, but also picks up on related topics such as the art of tattoos, music, hairstyles and fashion as an expression of an attitude to life and freedom. Nor is there ever a focus on safety or efficiency but always on fun and pleasure.