Nearly 110,000 businesses in Germany have a fleet of more than four company vehicles. Extrapolating that figure gives around 1.6 million cars - a huge potential market for leasing firms and fleet management services.
Just as many market researchers have discovered, around half of all today’s cars are purchased. Much lower is the number of vehicles which are externally administered. With a comprehensive overview of the market, exclusive reports from the field and cost orientated tests firmenauto gives its readers assistance in administering their own motor pool or finding a suitable partner for fleet management.
With a circulation of 50,000, firmenauto is squarely aimed at fleet management decision makers in Germany. The published material is strengthened through the „Company car of the year“ event, through the training with firmenauto and the DEKRA Academy as „Certified fleet manager“, through target group focussed one day workshops and via its internet offerings.